Affordable Web Design for Higher Search Engine Rankings

Many people do not stop to consider the importance of web design when it comes to search engine rankings, instead focusing solely on the process of Search Engine Optimization (SEO).  The fact is that there can be no “separation” between website design and SEO.  The two processes are highly integrated. Optimum7 includes Conversion Optimization in its definition of SEO.  What good is it to get a lot of great, targeted traffic to your site if your site doesn’t actually convert?
It is very important that you have a clear picture of the outcome you desire.  To do this it’s important that you work with a full service Internet Marketing Company so that both the website design and the SEO remain constant considerations and well integrated.
Here are some tips / steps to follow:

1. Provide the Internet Marketing Company at least 3 examples of website you like or at least contain elements that you would like to incorporate into your site.
2. Provide them any sales literature or material for reference, highlighting any major themes you wish to emphasize.  Of course, provided any corporate signature items such as logos, registrations and trademarks.
3. Take a sheet of paper or open up a blank Word Document.  Write or type the first 25 keywords / phrases you would like to rank for and provide that to the internet marketer.
4. Ask the company for web design execution plan and schedule.
5. Ask them for an SEO execution plan and schedule and make certain that you see real integration between the design and marketing sides of the plans.

Regarding affordability, consider first if you can afford poor results for a lower upfront cost.  Then seek actual proof through SEO results and website design examples that any good full Service Company should be able to offer.  Ultimately, you should interview 1-3 clients to complete your decision process.  Only by completing this process, can you truly decide what is affordable.  Remember, you are not buying a commodity here … so buying just by looking at price is hazardous … even reckless.
So, do your homework and what is affordable and advisable will become increasingly clear to you.

By: Mel Joelle