One way link exchange is one of the best ways to increase traffic to a site and also improve the ranking of a website by the search engines. One way link exchange is a form of link exchange wherein you site gets inbound link from other sites. The one way link exchange is also known to be natural as most algorithms of search engines perceive dual way linking as an agreement between the owners of the two sites to include links to each other's sites on their pages.
Don't get me wrong here, two way linking can also be a wonderful way to get your ranking up over time. The two different theories both have their valid oints and I use both.
Websites requesting permission for inserting links on their page should have relevant links or services to achieve link popularity. A website link exchange can make or break a site.
By: Tom Cox
