If you happen to be an early mover its possible you have already begun to reap the benefits of this to attract people to your company.
However, if you are still fairly new to advertising tools such as Facebook then there are essentially a couple of ways you can use this website to help increase your profits.
Advertising
The very first method by which you can easily market your company on Facebook is by way of their advertising platform
If you have visited Facebook then you'll definitely have observed some small ads that run along the right side of the site.
How these advertisements operate is whenever somebody clicks one of the ads, the individual who is running that ad pays Facebook a smallish price.
Therefore you only have to pay out whenever somebody clicks your adverts which makes it a remarkably cost effective form of advertising.
One powerful aspect of this ad program is that you can use Facebook's in depth data about their users and show the ads to certain groups.
So you could possibly only market to prospects of a certain age bracket, sex or even relationship .
You will be able to do that and a lot more by using Facebook's ad platform.
Business Page
The next way you can take advantage of Facebook to showcase your business is by building a Facebook page for your business.
This now becomes like a mini-site which you can use to build somewhat of a fan base inside Facebook and you can keep them current with anything that's happening within your company.
You'll find tonnes of good apps that you can use to really make this fan page an effective marketing tool.
One such is a tool that lets you incorporate a blog site with your fan page so that whenever you update your blog, there's a status excerpt instantly added to your Facebook page which means your fans get alerted anytime you have fresh information added to your blog.
Combine Both Strategies
Now if you want to make the most of Facebook marketing then it's a great idea to use both the advertising platform along with the development of a fan page.
You can even use the paid ads to direct individuals to your Facebook page rather than your web site - this could actually reduce your ad costs because Facebook rewards you for attempting to keep people on their website instead of transferring them away to your site.
So no matter whether you get started with the totally free method, or come to a decision that you're going to work with both, there is sure to be a small learning curve.
But it really will be well worth the hassle and may lead to a steady stream of new clients for your business.
By: Jimmy Duffy
